Smart speakers like Google Home and Amazon Echo are exploding in popularity, but it’s unclear which platform will truly dominate. It’s largely accepted, and proven, that Google Assistant is still the most capable of the bunch, and recent comments from Amazon leave the door open for devices with multiple assistants. According to a new study, though, consumers just pick one and run with it.


The post Smart speaker customers are brand-loyal, 97% of owners only use one platform according to study appeared first on 9to5Google.

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